Privacy Policy

1. Overview

ALTCNTRL designs and operates software for commerce, logistics, hospitality, and related operational workflows. We are committed to handling personal information responsibly and transparently. This policy applies to our public website, business communications, and products we develop or operate unless a specific product provides its own privacy notice.

2. Information we collect

Depending on how you interact with us, we may collect:

• Contact information — such as your name, email address, company name, and phone number when you reach out to us or request a demo.
• Account and usage data — such as login credentials, role assignments, activity logs, and configuration choices when you use our software products.
• Business and operational data — information you or your organization submit through our products, including orders, inventory, customer records, and workflow data necessary to deliver the service.
• Technical data — such as IP address, browser type, device identifiers, pages viewed, and diagnostic logs collected automatically when you use our website or services.
• Communications — records of support requests, emails, and other correspondence with our team.

We do not intentionally collect sensitive personal information unless required for a specific service and with appropriate legal basis or consent.

3. How we use information

We use collected information to:

• Provide, operate, maintain, and improve our website and software products.
• Respond to inquiries, deliver support, and communicate about services or updates.
• Authenticate users, enforce access controls, and protect against fraud or abuse.
• Analyze performance, diagnose technical issues, and develop new features.
• Comply with legal obligations and enforce our agreements.

Where required by law, we rely on appropriate legal bases such as contract performance, legitimate interests, legal obligation, or consent.

4. Sharing and disclosure

We do not sell your personal information. We may share information with:

• Service providers — such as hosting, analytics, email delivery, and infrastructure partners who process data on our behalf under contractual safeguards.
• Business customers — where you use our products on behalf of an organization, relevant data may be accessible to authorized administrators of that organization.
• Legal and safety requirements — when required by law, regulation, legal process, or to protect rights, safety, and security.
• Business transfers — in connection with a merger, acquisition, restructuring, or sale of assets, subject to continued protection of your information.

5. Data retention

We retain personal information only for as long as necessary to fulfill the purposes described in this policy, provide services, resolve disputes, enforce agreements, and comply with legal requirements. Retention periods may vary depending on the type of data and the product or relationship involved.

6. Security

We implement administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, or alteration. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Your rights

Depending on your location, you may have rights to access, correct, delete, restrict, or object to certain processing of your personal information, and to receive a portable copy of your data. You may also withdraw consent where processing is consent-based.

To request deletion of your account, use our account deletion form.

To exercise these rights, contact us using the details below. We may need to verify your identity before responding. If you are a user of our products through an organization, some requests may need to be directed to your organization's administrator.

8. Cookies and similar technologies

Our website may use cookies and similar technologies to remember preferences, understand usage, and improve performance. You can control cookies through your browser settings. Disabling cookies may affect certain site functionality.

9. International transfers

If we transfer personal information across borders, we take steps designed to ensure appropriate safeguards are in place consistent with applicable data protection laws.

10. Children's privacy

Our website and business services are not directed to children under 16, and we do not knowingly collect personal information from children. If you believe a child has provided us personal information, please contact us so we can take appropriate action.

11. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Material changes may be communicated through our website or by other appropriate means.

12. Contact us

If you have questions about this Privacy Policy or our data practices, contact us at: